Strategic CSR & Social Accounting

NiSource: Corporate Social Agenda

 

NiSource uses a balanced, forward-looking strategy that includes long-term modernization of their energy assets, reformations in customer programs and services, stakeholder engagement, and community involvements to progress toward its vision. Its vision is to be the premier company in the industry that provides customer-focused energy solutions, investment-driven growth opportunities, and sustainable value for its customers, investors, and employees through safety and reliability, collaborative stakeholder relationships, inclusive and engaging work environments, strong governance and transparency, and forward-looking environmental practices and stewardship. This goes beyond meeting society’s expectations to opportunities that can accomplish both social and economic benefits and does more than ease potential harms by finding different ways to meet its strategy through advancing social conditions. It will continue to utilize its value chain to make social impacts; the diagram to the right provides a general idea of how this works. However, NiSource will continue to excel beyond Responsive CSR practices.

 

NiSource has chosen a focus in sustainability as its unique position since its operations are more closely associated with that, which allows them to have better opportunity to leverage its resources to promote a better society. Choosing this position allows NiSource to choose a small number of initiatives that result in epic benefits for both business and society that are large and distinctive. The company continues to move toward making it difficult to establish the difference between its day-to-day operations and CSR; it has added a social dimension to its value proposition.