Strategic CSR & Social Accounting

Toyota: Corporate Social Agenda

 

Toyota uses a balanced, forward-looking strategy that includes long-term modernization and reformation of their products, stakeholder engagement, and community involvements to progress toward its vision. Its vision is to lead the way to the future of mobility. This goes beyond meeting society’s expectations to opportunities that can accomplish both social and economic benefits and does more than ease potential harms by finding different ways to meet its strategy through advancing social conditions. It will continue to utilize its value chain to make social impacts. However, Toyota will continue to excel beyond Responsive CSR practices.

 

Toyota has chosen a focus in sustainability as its unique position since its operations are more closely associated with that (cars and emissions), which allows them to have better opportunity to leverage its resources to promote a better society. Choosing this position allows Toyota to choose a small number of initiatives that result in epic benefits for both business and society that are large and distinctive. The company continues to move toward making it difficult to establish the difference between its day-to-day operations and CSR; it has added a social dimension to its value proposition.